The True Post (Web News) Google has announced that by the end of this year, it will introduce advertising features within its AI Overviews in Pakistan and other Asian markets. The move aims to provide businesses with new ways to reach consumers directly during their search journey with the help of AI-generated summaries.
Currently used by over 1.5 billion people worldwide, AI Overviews are driving more than a 10% increase in specific types of queries, with a significant rise in commercial intent searches.
With ads now being integrated into these overviews, businesses in Pakistan will gain greater access to users at critical decision-making moments within Google Search.
This new feature offers several key benefits to advertisers:
Reduce the journey from research to decision : Appear in AI-generated answers that increase user engagement and satisfaction.
Be the next step for the user : Align ads with the user’s intent and AI context to become a natural and immediate choice. Reach in new, untapped moments**: Engage with users during complex or emerging queries where access was previously limited.
These ad experiences are part of Google’s next-generation AI-powered tools across Search and YouTube, designed to keep marketers and brands ahead in an increasingly complex digital landscape.
Sapna Chadha , Vice President for Google Southeast Asia and South Asia Frontier, stated:
Google’s upcoming AI-powered tools also include:
A new central workspace within Google Ads** using generative AI and advanced models like Imagen and Veo to create high-performance creative assets.
AI Max for Search**, which allows businesses to appear during more relevant search moments without relying on long keyword lists.
YouTube Creator Partnerships Hub**, making it easier for brands to discover and collaborate with creators based on smart search and audience insights.
Agentic AI , a supercharged assistant in Google Ads and Analytics that learns from business data and automates campaign creation, optimization, and performance analysis.Google’s introduction of AI-generated ad experiences in Pakistan is expected to open new doors for digital growth, business innovation, and smarter marketing strategies.
